Are business cards even relevant in this day and age of digitalization? Well, the answer may surprise you. Top business professionals who are much older still give, receive, and collect business cards. Surprisingly, many new-age professionals are also falling in love with this age-old practice. It’s common knowledge that younger people generally have smaller attention spans.
Millennials’ average attention span is 12 seconds. Generation Z – only 8 seconds. However, their attention spans vary based on how and where they consume information. If it’s a television commercial, a millennial or someone from Generation Z will not pay attention to it. In fact, these people juggle multiple screens every day. Hence, their attention spans dwindle when they see digital ads, digital IDs, etc.
On the other hand, printed materials are more unique to younger people.
For the modern-day professional, business cards are unique sources of information. These cards give them insight into a company’s credentials, business details, and more. Many young professionals form opinions about companies based on the quality of their business cards. It’s evident that companies with higher quality business cards are likelier to attract younger professionals and clients.
Here are some other reasons why business cards are vital for appealing to younger professionals –
The process of giving and receiving business cards involves more than just information sharing. Professionals get the chance to network with their peers while exchanging these cards. The chances of connecting well are much higher when you speak with someone with the intention of sharing business cards. If you’re a young professional new to the process of building relationships with clients, this step can be immensely helpful.
Business Cards are Eco-Friendly
Custom-designed folded business cards will always help professionals make good impressions. But, the quality of the cards matters and high-quality business cards are hard to produce, right? The cards must be bad for the environment, right? Wrong. The best business cards in the market are made of cardstock materials. These materials are highly recyclable. Their carbon footprint is minimal.
Young professionals can continue using business cards while fulfilling their desires of being eco-friendly. The sustainable cardstock material is also better than regular paper in terms of quality. The quality material will instantly remind clients about your professionalism. Fourteen-point cardstock (a type of cardstock material) is also extremely durable. They can endure years of folding, exchanging, and use.
Appropriate in Many Foreign Corporate Cultures
In many corporate cultures, custom-printed business cards hold an important place. For example, in business hubs like Japan, Hong Kong, Singapore, etc., exchanging business cards is almost like a corporate ritual. It’s considered rude not to give your business card in return after receiving one from a fellow professional. Young business professionals hoping to have an international career must adapt to this cultural norm.
Creating custom-printed business cards is now easier than ever. Customers can design their business cards online or hire graphic designers on the spot. If you’re a young professional, start ordering your custom-printed, eco-friendly business cards now!